Page speed optimization is important to user experience. Although we don't place a tremendous amount of emphasis on this - it is an industry buzz term and can't be entirely overlooked, so we thought we'd write a bit about website speed.
Page speed is important to international audiences, where you may have visitors in regions with slower connection speeds. Your average wordpress website on a good host, is going to perform just fine.
Sure, there are speed testing tools like GTMetrix (our personal favorite) and Google Developer Page Speed Insights tools, but we encourage our clients to focus on speed optimization and speed metrics as a last and final part of an SEP strategy and only once the myriad of other critical SEO aspects of a project have been addressed.
It's kinda like the proverbial "icing on the cake".
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