Content is the most important factor in any website’s success and before you publish content on your website, it's important to do keyword research. Some web designers may disagree with this. Certainly an attractive design helps build credibility and encourage sales. Search engines, however, cannot read design. Google, Bing and the rest can only read what is written on the page. At Main Page SEO we understand that if the content of the page is rich in the keyword being searched for, the search engine will rank the page highly and send traffic to it. It's not enough to have elegant or thoughtful copy written on a particular topic. To really be successful in your internet marketing campaigns, you'll need a winning combination of keyword research and elite copy writing services. Your primary objective with your business website is to drive meaningful traffic and sales.
Design alone can’t do that. Content alone can. As web designers in Dallas we understand that the graphical elements have their place and copy has its place, and both are important.
But only properly researched topics and keywords in combination with written content can produce the results you're seeking. Content must be optimized, or written correctly, for search engines. This means it must have the correct keywords and they must appear in a proper density, or ratio of the text. Good web designers understand how keyword-rich content is written, and we’ll offer a few tips for writing effective SEO (search engine optimized) web copy.
First, a website copy writer should identify keywords and topical concepts based on research. Many writers make the mistake of trying to optimize a page for a dozen words. This generally does not read naturally, and search engines do not like copy written for the search engines instead of for humans. Three keywords is usually a good maximum, and one or two are fine. A very long page might be acceptable with more keywords, but long pages can often be split into multiple parts focused on different keywords.
Second, the entire page should be focused on the same topic as the keywords. If the keywords are website design and web designers, the page should be entirely about those topics. Information about web hosting belongs on another page with different keywords. Search engines look for focus and related topics, and reward sites that keep the discussion to one topic, the narrower the better in most cases.
Third, keywords should appear in a reasonable density. Density refers to the number of times the keyword appears per hundred words of text. In an article of 500 words, a keyword appearing 15 times has a density of 3 percent. Opinions vary on the perfect keyword density, but most professionals offering web design in Dallas agree that two to three percent is a good density. Anything over five percent, most web designers feel, is too high and is likely to trigger search engines’ spam filters. With recent algorithm updates along with the roll out of Google's rank brain and neuro processing - keyword density has become less of a factor, yet remains a good foundational discipline to adhere to.
Fourth, keywords must be integrated into the text so that they sound natural. If the keyword is web designers, it should be used in a sentence, as in the next sentence in this article. Anyone wanting to hire web designers to build their website or learn about web design should do a Google search and see who shows up on the first page of the search.
An example of an unnatural sentence follows below:
Web designers Dallas Texas website builders online.
See how spammy that looks?
There are two reasons that copy must be written to sound natural to humans. The first reason is that search engines penalize copy written specifically to get rankings. The second reason is that humans will read the copy, and if they can’t understand it they will go to another website.
Writing keyword-rich web copy is primarily a matter of writing naturally and fitting in the keywords. Any good web design or SEO compamy who also writes copy can do it well. Good copy is one thing to look for when hiring a web designer in Dallas.
If you would like to get some keyword rich copy written for the pages of your website or would like a new website created with keyword research and topic rich copy give us a call today or fill out our estimate form.